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China and the US; Weiqi and Chess; Strategic Thinking vs. Tactical Thinking

In 1972, in Beijing, Henry Kissinger asked Chou En-lai, the then Chinese foreign
minister if he thought the French Revolution of 1789 had benefited humanity.
“We Chinese feel it is too soon to tell,” Chou answered. As James Pinkerton wrote,
“sitting atop 5000 years of Chinese history, Chou had a point: it can’t hurt to let events
unfold before rushing to judgment. The Chinese, after all, invented the game of weiqi –
known in the West by its Japanese name, go — which requires the utmost in patience and
a sense of long-term positioning. And that outlook spills over into geopolitics;
the Chinese worked on their Great Wall, on and off, from the 7th century BC to the 17th
century AD.”

Before proceeding with my analysis, a bit of background on Weiqi: The game known in
English as go, Igo in Japanese, Weiqi in Chinese, Baduk in Korean — is not just more
difficult and subtle than chess. It may also be the world’s oldest surviving game of pure
mental skill. Although I am a “newbie” to the game of Weiqi, the differences between
Chess and Weiqi quickly became clear to me. At the same time, those dissimilarities
seemed to reflect as well the differing approaches to foreign policy and diplomacy of
China and the United States.

Before proceeding to my main thesis and the role the games play in today’s geopolitical
joust I submit below a table outlining some of the more salient features of the two games.
These features and how they relate to geopolitical theory will be readily apparent.

Object Of The Game
Chess: Checkmate Opposing King = Total Victory
Weiqi: Obtain Larger Territory = Greater “market share”

Brain Functions Used In Playing
Chess: Almost Entirely Analytical (left brain).
Weiqi: Fully utilizes/integrates analytic (left brain) and artistic/pattern recognition (right
brain) functions. Intuitive analysis. One requiring multi-tasking.

Number of possible First Moves.
Chess: 20 White x 20 Black = 400.
Weiqi: 361 Black x 360 White = 129960, although symmetry reduces this number to an
effective 32,490.

Estimated Number of Possible Board Configurations
Chess: 10 to the 120th power
Weiqi: OMNI Magazine in June, 1991 proposed 10 to the 761th, but most believe that the
correct figure is really on the order of 10 to the 174th.

Military Analogy
Chess: A single battle.
Weiqi: An entire multi-front war.

The Nature of Play
Chess: Primarily tactical, with only a modest strategic component.
Weiqi: Profoundly strategic, but with incisive, complex, integral tactics.

Countries Using This Kind Of Thinking In Their Political Decision Making.
Chess: US, Western Democracies, Russia, and Eastern European Nations.
Weiqi: China, Japan, Taiwan, South Korea, Hong Kong, Singapore.

So, what does all this have to do with China and the US and their respective approaches
to geopolitics?

A Pentagon report describes Beijing’s “string of pearls” strategy as one that aims to
project Chinese power overseas and protect China’s energy security at home.
In fact, that “string of pearls” is closely linked to the technique of the game of Weiqi.
Amongst the Western nations there is a certain impatience in problem solving.
We want a quick resolution and when it is not forthcoming, we abandon the objectives
or change them. We want quick solutions, in and out with a minimum of fuss.
We do not like Vietnams or Koreas that drag on, or Somalias that get messy.
While the United States, a Chess player, is tightly focused on the Iraqi/Middle East
conflict, which it considers to be the key to world peace, the Chinese are playing Weiqi
on the global game board; with long term goals and multi-front objectives. China, on the
other hand, is moving quietly and effectively to forge commercial alliances that bring
substantial and long term political influence and benefits.
China is following the basic principles and concepts of Weiqi;
the US are looking to those of Chess.
· Acquiring territory by isolating its opponent’s pieces, by finessing them. not using force
and the assumption that removing the “King” or the opponents “pieces” will secure
victory
· Engaging in a multi front effort: not narrowly concentrating and counting on a single
objective to achieve its ends
Finally, a quote: “Dr. Hans Berliner, a leading Chessmaster, former World Correspon-
dence Chess Champion, Professor of Computer Science at Carnegie Mellon University,
and one of those whose work on chess led to the development of IBM’s Deep Blue and its
descendants said: “You don’t have to be really good anymore to get good results. Chess is
winding down…..What’s happening with Chess is that it’s gradually losing its place as the
par excellence of intellectual activity”. And he concluded: “Smart people in search of a
challenging board game might try a game called Go…”

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Pic du Midi – High level Skiing above 3000m

December 23rd after 3 days of skiing in one of the best station in the French Pyrenees, a friend come to me and tell me: “get ready tomorrow we are going to the PIC”. Pic means in this region going to one of the highest skiing mountain of the Pyrenees called the Pic du Midi. This is an area of ​​high mountain unattended, unmarked and undeveloped. The only way to get there is through a teleferic that bring you to the oldest observatory in France created in the 19th century. At 11.am December 24th we are ridding the teleferic and we are listening to the guide for safety measures. We are given a booklet explaining the dangers of skiing or snowboarding outside of marked and secured ski runs and the necessity of carrying an avalanche search and rescue gear as well as a belay rope, crampons and ice-axe. Only after having read the booklet we are allowed to sign a waiver indicating that he will be entering a high mountain zone and skiing at our own risk.

There are many variations of the High Level Route of the PIC that work their way between the observatory and “la Mongie” or “Barreges”. It is also possible to add ascents of a number of excellent ski peaks to any of the routes. The winter Haute Route deviates from the summer route to avoid terrain that is dangerous or impassible when snow covered. The Pic du Midi is an extreme ski area with the difficulty of judging snow and weather conditions and sometimes complex route finding.

Thank you to Yaya, Claude, Max for organizing this and making this Christmas eve a memorable one, what a sight!

 

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How to Market Your Content on the Asian Internet

Asia represents a growth market for those working in e-commerce. It contains more than half of the world’s population and 1 billion of the 4 billion people living in Asia are Internet users.

Expanding a marketing strategy to newly emerging economies like China and India may seem like a natural extension for any online business looking to take advantage of the global economy. Yet while a company might be adept at content marketing in the U.S., U.K., Europe, or Canada, the same techniques and practices are not replicated in Asia.

What’s Different?

To many, content marketing is a vital part of any online campaign. Tailoring written content, video, images, or podcasts to encourage hits and engagement requires a basic understanding of how the target market works. How will they share information? What social networks does your target market use? To make a website more visible using SEO and keyword research is vital, as is an understanding of what principles the search engine uses to pick up sites and include them in search directories. Largely in the West, we use Google, and its keyword services and translation apps mean many feel fairly confident about translating those key skills to any corner of the globe.

Yet when we work online in the West, most of the time we’re writing and communicating in English.

Not so in Asia. For a start, there are more than 40 main languages (not including local dialect forms!) used across Asia including the ever popular Mandarin and Arabic, through to Uzbek and Vietnamese. This not only has an impact on the content but also on the keywords embedded in the site architecture. Add to this the fact that you need a solid understanding of the right sites to encourage link building, and it all starts to looks a bit complicated.

Making It Relevant

The key tip is brand consistency but local relevancy. Expanding into new markets does not mean undermining your identity or brand, but it may mean tweaking it to understand your new target market. So how to tweak?

Well that comes down to research. Aside from identifying which regions are key targets, work out which languages are the best to use to reach those key markets. Cantonese, Korean, Urdu? Once that decision is made, the next step for content marketing is keywords.

Again, you’re going to need to research. Google has extensive services for researching keywords in Asia, but it is worth noting that Google is not necessarily the most popular search engine in Asia. Baidu is China’s largest search engine; Yahoo is popular across Japan and China; and Naver dominates South Korea.

Each comes with its own search directories and strategies for incorporating keywords and translations of character sets. Researching the most popular keywords within each search engine gives an idea of online practice and how you might reach your target audience in each region.

Get the Translation Right

Identifying with a target market, once you have managed to get them to your site, is about communication. You need to understand the nuances of language, including the latest online abbreviations that – particularly in China’s simplified characters – change frequently. Online translators might work for the odd message, but for something as complex as web content, it is much more important to make sure it’s right, rather than free. Subtlety, symbolism, and humour change in different areas and the key to great translation is understanding these nuanced differences.

Content Is Key

Similarly, understanding what you can and can’t do in terms of content is vital. While U.S. audiences might be big fans of direct advertising, it’s not as popular in Japan. An advert that describes a product as being “so easy a woman could use it” might not go down well at all in the U.S. or the U.K., but it has proved to resonate with consumers in Japan and China. Knowing the law is also vital. Comparative advertising, while used to good effect in the U.S., is banned in most Asian countries.

Building Links

Once the content is finalised, link building is the next step. In the West, much link building comes from social media and engagement with the marketplace. This is the same in Asia, but it is worth noting that sites like Facebook and Twitter are blocked in China. Chinese bloggers, in comparison, provide real endorsement and are key to gaining traction and online visibility. Kaixin, Renren, and QQ are popular networks. Over 68 million Asians are on Facebook equivalents like these. Bloggers in Japan are equally important, where although Yahoo has incorporated Google’s algorithms, good quality links are generated by good content.

Like most other business strategies, content marketing is all about understanding your marketplace. As more businesses turn to the East for expansion, research, knowledge of the culture, and language will be key, along with comprehension of online and social trends on the Internet. Get these right and the ambition for growth will surely be matched with success.

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B2B Brand Differentiation

Many B2B companies have not effectively differentiated their brand from others. For example, the audit firms formerly known as the “Big Five” initially did not manage to differentiate themselves from one other. A survey conducted by PriceWaterhouseCoopers at the time of their merger showed that “the business community and the general public did not perceive any compelling differences between and among the Big Five. Not only did all firms appear to have similar defining qualities, they were also not sending any consistent message about their organisations to external audiences.” 2 ”Around 10 years later, the situation remains the same. Although KPMG, Ernst & Young, Deloitte, and PWC all provide similar services, each firm is proficient in different areas. Due to a lack of focus on branding, the differentiating points of these large B2B audit companies are often not apparent in the B2B marketplace.

An example of a differentiated B2B brand is Dell computers. Dell has not only utilized an innovative business model, they have always communicated to consumers and business the factors that make their brand different. For example, Dell was one of the first computer companies to allow customers to custom-configure and purchase computers online. For their B2B clients, Dell offers extensive Enterprise Resource Planning systems and e-commerce solutions. At the beginning of 2008 Dell launched a revised services-and-support scheme for businesses named “ProSupport” which offers more options to companies to tailor Dell services to fit their specific needs. Although there are many competitors providing computer solutions in the B2B environment, Dell has been a very popular choice over the last few years because they consistently abide by their brand promise to deliver customized product and service offerings, timely delivery, and reasonable prices.

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